Direct Printing is a highly automated technique of decorating advertising ceramics. Unlike, for example, ceramic decal, the process of applying the print does not require an additional carrier in the form of tracing paper. Printing takes place directly on the surface of the ceramics. As a result, the costs of decorating in this technique are significantly lower. Decorations applied by means of direct printing are fired at a temperature of about 800°C, which guarantees the resistance of the print to washing in dishwashers.